Director of Modeling and Simulation
The Procter & Gamble Company
Mark A. Meili is Director of Modeling and Simulation for The Procter & Gamble Company in Cincinnati, Ohio. He has held a variety of technical and management positions in both R&D and Product Supply Engineering. His current role spans both organizations and technical work processes from research to commercialization to supply chain operation. Mark has been both a practitioner and champion of first principles understanding to reduce risk and enable robust technical decision making throughout his 32-year professional career. Mark received Bachelor of Science degrees from Kansas State University, one in Mechanical Engineering and one in Grain Science.
"Diffusion of Innovation” Applied to Modeling & Simulation – What can we Learn from Social Science Research and Marketing?
In many industries and companies, Modeling and Simulation has been used successfully for important decisions and even some work process changes. However, in many places the use is quite “shallow” and limited to a small number of highly capable and motivated individuals. It has not become “mainstream” outside of few industries such as Automotive, Aerospace and a few others. This is classic case of an innovation being embraced by “early adopters”, but not by the so-called “early majority” and “late majority” (the vast majority of our employees). In the presentation I will show the analogy to other innovations and propose how we might learn from the classic “Diffusion of Innovation” approaches to enable much broader use of simulation tools to change the way science and engineering is done.