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Generative Design Seminar

An awareness seminar on Wednesday, 1st May 2019

Generative Design in its purest form promises a new paradigm: the ability to take statements of product requirements and transform them into designs (shape, materials, and configurations) in ways that unaided humans cannot. In theory, there isn’t even a need to confirm the design, for the design process itself ensures the requirements have been met.

In recent years many different technologies which can help support generative design have evolved rapidly: optimisation, additive manufacturing, artificial intelligence and machine learning to name but a few.Each of these are hugely powerful in their own right. But, put them together,and so many conventional design restrictions are lifted that the potential to completely revolutionise the traditional design approach becomes a real possibility.

Is a new dawn approaching? Is Generative Design coming of age?

Why Attend?

Learn about the concepts of Generative Design: the use of algorithms to transform requirements in to product geometry and designs with a minimum of human interference. Although not yet fully realised, this seminar will explore whether or not it is just around the corner. Come along and hear about the current state of the art, the pitfalls to avoid, the challenges that remain, and how they may be overcome. Benchmark your own design process and future plans. See what the current tools have to offer in support of generative design, and see how leading industry players are adopting the new techniques.

Topics to be Covered:

  • An Introduction to Generative Design
  • Summary of Current Status of Enabling Technologies:
    1. Topology Optimisation
    2. Additive Manufacturing
    3. Artificial Intelligence
    4. Machine Learning
    5. Model Based Systems Engineering
    6. Rules-driven Parametric CAD
    7. Cost and Manufacturing Optimisation
  • Case Studies
  • Current Levels of Deployment by Industry
  • Discussion of Challenges to be Overcome

Call for Presentations

In the first instance, abstracts of 300-600 words should be submitted for consideration by Friday, 15th March 2019.

Abstracts must be clearly marked with presentation title, author's name, organisation, address, phone numbers and email address.

Authors whose abstracts are accepted will be asked to prepare an extended abstract (typically 2-4 pages) and a Power Point presentation - full written papers are not required. NAFEMS prides itself on its independence and neutrality so we kindly request that submissions avoid any overt commercialism.

You are invited to submit an abstract by e-mail to


To be confirmed.

Purchasing Details

Members Price
£180 | $234 | €207

Non-Members Price
£260 | $338 | €298
Event Type: Seminar
Location: UK UK
Date: May 1, 2019

Member Places

Free places are available on this event for NAFEMS member companies, subject to membership type and remaining credits. Please login to request free places.


There is an opportunity available for your company to exhibit at the seminar, giving you maximum exposure to a highly targeted audience of delegates, who are all directly involved in simulation, analysis, and design.


Please contact Jo Davenport at NAFEMS if you would like more information.

tel: +44 (0)1355 225688