Engineering Simulation in the Automotive Industry Seminar

Discussion Panel

Panel Discussion Theme: “Automotive Hybrid Technologies, Electrification, ADAS, and CAE Process Democratization.”

The panel brings together simulation technical experts and senior engineering leaders from a diverse set of automotive OEMs for a focused discussion on the evolving role of simulation in the automotive product development lifecycle, including its successes and challenges, as well as the future direction of simulation—both near-term and long-term. Key topics will include the integration of multi-physics and system-level simulation, democratization strategies, digital twin implementation, and alignment within a Simulation Process & Data Management (SPDM) System. The discussion will further explore the roadmap for simulation-driven development, including the adoption of AI/ML-enhanced simulation, as well as the critical role of simulation in enabling electrification, autonomy, and software-defined vehicle architectures.

Expert Panel members:  

• Dan Woodman - Director of Global Mobility & Transportation (Dow)
• Bob Tickel - Director at Cummings  
• Karim Zouani - Chief Engineer ADAS at Ford Motor Co.
• Allen Sheldon - Chief Engineer at Honda Research  
• Tulga Ersal - Professor at the University of Michigan  

Panel Session Chair:

Mario Felice - Principal & Founder– virsolTech Engineering Consulting, LLC NAFEMS Technical Fellow

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