Alessandro Faure Ragani & Jan Paul Stein | McKinsey & Company
Roger Keene & Ian Symington | NAFEMS
Product development is an essential part of economic growth and social progress. Big industries, including automotive, aerospace and defense, telecommunications, medical devices, and consumer products, expect a third of their sales to come from new products. Over the next five years, that means $30 trillion in revenues depends upon successful product development projects in those sectors.
| Reference | bm_jul_23_m |
|---|---|
| Authors | Ragani. A Stein. J.P. Symington. I |
| Language | English |
| Type | Magazine Article |
| Date | 31st July 2023 |
| Organisations | McKinsey & Company NAFEMS |
| Region | Global |
| Order Ref | bm_jul_23_m Download |
|---|---|
| Non-member Price | £5.00 | $6.78 | €5.73 |
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