Mars adopts simulation software for packaging development

Multinational snack and pet food manufacturer Mars, known for household brand names including M&M’S, Royal Canin and Snickers, has collaborated with engineering software giant Ansys on simulation software for its packaging.

Mars is set to leverage the new simulation approach to perform virtual testing and prototyping on new packaging innovation, initially across its Snacking portfolio.

The multi-physics simulation technology provides in-depth insights into various aspects of the complex production phases, including wrapping, drop tests and failure scenarios.

According to Mars, its researchers have already reported reductions in development time of up to 40% through computer modelling and in the quantity of plastic purchased by Mars for testing by approximately 246 tons.

The investment is part of Mars’s aim to achieve the use of 100% reusable, recyclable or compostable packaging for its products.

The company also hopes to facilitate a more nimble, digital-first development environment, spanning from design to manufacturing, making the process easier and more efficient for its team of R&D (research and development) experts as the company looks to expedite the pace of progress across its packaging ecosystem.