A. Karl, Rolls-Royce
The rise of more and more computing power makes simulation and modeling of real system behavior possible and hence simulation and modeling can now influence design decisions and not just be an after the fact analysis of a given design. However, in recent years the world of simulation and modelling has become more and more specialized. The tools and methods developed by software vendors become more and more sophisticated and hence require more and more expert knowledge. In addition, the simulation and modeling community moves more and more to multi-disciplinary simulations coupling multiple areas of expertise in integrated systems models.
Typical issues we have seen with the above trends are a lack of understanding between the various parties involved in the simulation and modeling activity. Executives may not understand the jargon and details of the simulation and modeling community and hence may not realize the business impact this community can have on design decisions and the company bottom line. In addition, there is also the communication barrier between the various silos of the simulation and modeling community. This barrier is driven first by the differences in the various specialist tools and methods and second in the “language” used by the different teams. A common understanding is missing and the real benefit of simulation and modeling cannot be realized.
The presentation will try to address some of these issues. The introduction of Systems Engineering is a way of overcoming some of the communication barriers between the various areas by using simple and graphical tools to relay the information between the teams. Using the idea of Systems Engineering also drives the development of the appropriate multi-disciplinary simulation and modeling systems via a top down approach and link to business requirements. Using these principles the communication barriers can be overcome and simulation and modeling can become a true business asset.
F. Popielas, SMS_ThinkTank™
OEMs and suppliers need to remain competitive. To accomplish this, a systems modeling and simulation approach to product development should be adopted to address the increasingly complex products being developed to satisfy customer demands. For that, innovation is a key differentiator. The adoption of systems modeling and simulation methods and best practices is not an easy task. Challenges include, existing “traditional” company cultures that need to be addressed, establishing a proper foundational infrastructure, ensure a collaborative engineering environment and providing the proper resources, to name just some. Typically, to obtain funding and create the necessary roadmap to achieve success, the decision makers, which most likely don’t have the deep technical knowledge required to understand the project’s technical challenges and complexities, must be convinced of the project’s benefits. Therefore, the technical experts need to be able to present the benefits to the executives in a “language” that the decision makers understand. Key phrases, like IoT, Model-based enterprise, digital manufacturing, etc. alone will not cut it. Besides the impact on the bottom and top line, management and executives are looking for a better understanding on how the adoption of system modeling and simulation helps to achieve a certain market position through the many benefits that it drives. Some of these will be highlighted in this short presentation.
An Introduction to the Business Challenges "2020" Series
Q & A Session