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Digital Transformation of the Vehicle Design Cycle

Multiphysics Technical Community Event

Digital Transformation of the Vehicle Design Cycle

Driving the Convergence to Zero Prototypes

Wednesday 29 November 2023 | Online

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The automotive industry is going through the most disruptive times in recent history with not only the transformation of its propulsion system but also, at the same time, the implementation of autonomous and connectivity technologies. Innovation in technology is a crucial part of the industry's transformation, requiring a faster pace of introduction than ever before for companies to stay competitive.

Digital Transformation of the Vehicle Design Cycle

Consequently, development times need drastic reductions to keep up with new market product introductions. Because of this, numerical simulation (in lieu of physical testing) is being adapted as a main catalyst for delivering innovative technologies and products to the market at much faster speeds and with unbeatable cost-value efficiencies. Companies across the industry, are establishing smart product development processes consisting of moving from a physical test development process to a virtual design and development process.

This webinar will examine the critical role of simulation and the essential steps and processes vital to full implementation of a “Virtual Product Development Process” in the automotive industry.

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Mario J. Felice

  • Principal & Founder - virsolTech Engineering Consulting, LLC
  • Member of the NAFEMS Council (Board of Directors)
  • Chair Elect - NAFEMS America's Steering Committee

Mr. Felice is the Principal and Founder of virsolTech Engineering Consulting, which provides automotive engineering experience to software tech companies, helping them create "simple and practical" integrated simulation solutions for driving a faster and more efficient product development cycle.

Currently, consulting for leading technology simulation companies implementing fast-paced methods for driving process efficiency, design robustness, and innovative solutions for electrical propulsion systems, including motor and battery units.

He serves as a member of the NAFEMS Council (Board of Directors) and 2024 Chair Elect of the NAFEMS America's Steering Committee. 

Mr. Felice recently retired as Global Manager for Powertrain Calibration, Controls and NVH CAE at Ford Motor Company. While at Ford, headed a large team of CAE engineers located in North America, Europe and India, leading all analytical efforts to deliver Ford’s global powertrains for best performance, fuel economy, drivability and sound quality. 

Mr. Felice has published and presented at many international symposiums & conferences and been invited numerous times as a visiting professor at the Universities of Rome, Naples and Salerno in Italy.