Building Simulation Capability and Creating a Strategy for Simulation in an Organisation

Dr. Beccy Smith
Research Fellow, Digital R&D, Mondelez

A​bstract

To modellers, it is obvious that organisations should build themselves good simulation capability. However, convincing non-modellers of this is not always easy. Although, modellers are strong advocates for simulation, they may not always be the most suited to creating the digital strategy for realising benefits. They are well aware of the technical difficulties in building simulations to benefit an organisation, but the cultural difficulties are harder to define and resolve.

Dr Beccy Smith has over 20 years experience of food-modelling within Mondelez, and oversaw the transition from a sole modeller to embedded Digital R&D team. In this talk, she shares the highs and lows of the journey that Mondelez took to becoming an award-winning #DigitalFirst R&D.