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Harnessing the Power of Modelling & Simulation in the Food and Drink Industry

Harnessing the Power of Modelling & Simulation in the Food and Drink Industry

Wednesday 27 September 2023 | Birmingham, UK | Seminar


Globally, the food and drinks industry is worth over $5 trillion annually. That’s more than both the automotive and oil & gas industries. The processes and technologies involved are complex and interlinked – engineering modelling and simulation (M&S) is crucial in many of these processes. From equipment design to product manufacturing, packaging, and distribution, simulation can optimize every step of the process, saving time, money, and resources: M&S can transform the way you work and innovate.

So how do you take advantage of simulation to get tangible business benefits and develop new methods?

This exclusive NAFEMS seminar will give you an insight into just how widely-used simulation is becoming in the food and drink industry, and let you peak behind the scenes at how some major corporations and research institutes are transforming their processes and products using simulation.

An inspiring agenda features industry leaders, high-level academics, and end-users, who will be addressing industry challenges, implementation issues, and more in this ground-breaking industry-specific seminar.

As well as looking at the breadth of modelling applications in the industry, the seminar will address some specific challenges including feedstock variation, in-line material characterisation, and how such modelling leads to cost-effective process optimisation.

If you are part of, or deal with, the food and drink industry, do not miss out on this is cutting-edge technical seminar from NAFEMS.


  • How to use modelling and simulation in the most effective way
  • Business strategy and how to bring engineering simulation into an organisation.
  • Complex materials, including characterisation and exploitation of in-line sensors for validation purposes.
  • How profitability and sustainability can be achieved in tandem
  • Success stories and lessons learned from industry leaders



09:30 Registration

10:00 Chairman's Introduction & Welcome
Stacie Tibos, PepsiCo International

Intro from our site hosts - VP R&D – Research & Analytical Sciences, Mondelez International & perspectives from Chair UK Food Sector KTN and interim Chair of UK Made Smarter EAB
Ian Noble, Mondelez International

Building a Strategy for Implementing Modelling and Simulation to Maximise Business Benefit
Andy Richardson, PHRONESIM LTD

Driving Organisational Simulation Maturity in a Food and Beverage Company Through Democratization
Stacie Tibos, PepsiCo International

Building Simulation Capability and Creating a Strategy for Simulation in an Organisation
Beccy Smith, Mondelez

Morning Panel Session

12:10 Lunch break

13:00 Multi-objective Evolutionary Optimisation of Industrial Process Equipment: A Workflow for Facilitating both Sustainability and Profitability
Christopher Windows-Yule, University of Birmingham

Making Sense of Sensors
Ali Sadeghioon, Innogence Ltd.

Lessons Identified from our Food and Drink Sector Modelling and Simulation Across the Lifecycle
Tom Elson & Ali Hussain, Element Digital Engineering Ltd.

Modelling the Effect of Micro-aeration on the Chocolate Oral Process
Maria Charalambides, Imperial College London

On Computational Developments for Food Technologies: From Concepts to Applications
Djordje Peric, University of Swansea

Afternoon Panel Discussion Session & Closing Remarks

16:00 Close



Mondelez International
Bournville Place
Bournville Lane Bournville
B30 2LU
Tel: +44 (0)121 458 2000

Bournville is the birthplace of chocolate, the home of Cadbury, which has been providing treats for people since 1879.

How to get there

Located just 20 miles (33 km) from Mondelez International, Birmingham Airport enjoys excellent connectivity with multiple airlines. Conveniently positioned near Junction 6 of the M42 motorway, it is primarily accessed via the A45 main road.

Additionally, the elevated AirRail Link seamlessly connects the airport to Birmingham International railway station on the West Coast Main Line. Bournville is just a 30-minute drive or a 1-hour train ride away from the airport. Furthermore, the Mondelez International offices are conveniently situated within a 5-minute walk from Bournville Train station

T​his seminar is brought you by the NAFEMS Food and Drink Industry Community

T​hank you to our co-sponsors ...

Institution of Chemical Engineers


The Food & Drink Special Interest Group of the Institution of Chemical Engineers provides a community for anyone with an interest in this complex and diverse industry sector, whatever their background. Their mission is to ‘Empower Food & Drink Engineering Professionals’ by promoting the profile of food engineering, supporting member’s professional development, advocating sustainable practises and developing networks to support the profession.


The IMechE Food and Drink Engineering Committee (FDEC) covers the entire food and drink supply chain from producer to consumer, with particular concern for the engineering related aspects, but also the economic, social, environmental and political contexts within which the sector functions.

A​nd our sponsors ...

Element Digital Engineering




J​oin us as a sponsor ...

We would like to extend an invitation to your company to be part of this event. There are several outstanding opportunities available for your company to sponsor the seminar, giving you maximum exposure to a highly targeted audience of delegates, who are all directly involved in simulation, analysis, and design.

P​lease contact the event organiser
Jo Potts, for further information; +44 (0)1355 225688