Engineering Simulation Market Analysis & Trends:

When Three Worlds Collide: EDA, MCAE & AI

F​ree Webinar

Wednesday, 2 September 2026

14:00 (London) | 15:00 (Berlin)
06:00 (Los Angeles) | 09:00 (New York)

This webinar is being held as p​art of the ASSESS AI/ML Theme

This webinar will explore the rapidly evolving convergence ofEDA, MCAE, and AI, examining the industry forces driving this transformation, including major EDA vendors' acquisition of leading CAE software companies. The webinar will discuss why this trend is occurring, the strategic implications for engineering organizations and software vendors, and how AI is being used in this area. Attendees will gain a clearer understanding of the changing engineering software landscape and what this convergence could mean for the future of engineering simulation, multidisciplinary product development, and digital engineering.

Agenda

W​elcome and Introduction
Jo Potts, NAFEMS

Dassault Sponsor Presentation

When Three Worlds Collide: EDA, MCAE & AI
Keith Hanna, Cambashi

CAE 2026: Growth, Disruption & Market Transformation
P​etra Gartzen, Cambashi

Q&A D​iscussion

U​se the "book" button on the right to register your free place.

O​ur Speakers ...

Dr K​eith Hanna is a Chemical Engineer with a PhD related to Computational Fluid Dynamics. He has worked all around the world in the Metals & Mining Industry before getting involved with CAE thirty-five years ago. He joined a CFD company in 1992 which became part of ANSYS Inc and subsequently he has worked for, or with, all the main CAE companies to Vice Presidential level. He spent a decade in the Electronic Design Automation industry with Mentor Graphics Inc, now known as Siemens EDA. He retains an abiding interest in the democratization of CAE usage and CAE applied to Sports Engineering having been a founding member of the International Sports Engineering Association in 1996. Currently, he is a CAE Analyst with Cambashi Limited based in Cambridge in the UK.

Petra Gartzen is a senior consultant with Cambashi Ltd. She has served in international research and marketing positions for analyst firms Dataquest and Gartner as well as serving in similar positions on the vendor client side with Adobe and Sun Microsystems. This depth of experience has resulted in a highly qualified, well-rounded view of the industry. She excels in delivering effective, actionable and influential research and insights to support senior level assessment and decision-making, as well as execution of Go-to-Market plans.