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The engineering world faces significant changes and challenges: from the advent of smart connected and increasingly complex devices, shifts in the production and storage of energy, through to “Big Tech’s” increasing involvement, and often competition, in the “traditional” engineering world.  One implication from these trends is a familiar refrain: get innovative new products to market, faster and at lower cost.  

The good news is that the technology to support these processes is also improving at pace, and central to this is the concept of the Digital Twin.  This presentation will start by defining what Siemens PLM views as the holistic digital twin, including its use in ideation, realization and utilization, and how this is brought together via the digital thread. It will then highlight the role and requirements for simulation and test in the digital twin, and end by provide examples of how this is being used today, its value and where we see future development and application.


Alex leads the Industries team for Simcenter STAR-CCM+ (formerly CD-adapco) and now part of Siemens PLM’s Simcenter Portfolio.  The team provides industry insight to guide go-to market activities and input to product management. In nearly 18 years at Siemens PLM (formerly CD-adapco), he has been an application engineer, managed the customer support teams for Northern Europe, helped found CD-adapco’s operations in Houston, Texas and Latin America, and was industry lead for Oil & Gas. Alex has undergraduate and graduate degrees in Engineering and CFD from the University of Leeds, UK, and an MBA from Rice University’s Jones Graduate School of Business, Houston, TX, USA.