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Business Challenges: The Changing Role of Simulation Brings New Business Challenges

Business Challenges:The Changing Role of Simulation Brings New Business Challenges


The use of simulation has realized 10-15% annual growth for nearly 30 years, until 2008. This cumulative growth now means that simulation is a significant portion of the Engineering Software Market and a driver for future growth. This has resulted in increased focus and investment in simulation by major PLM software vendors.

This growth is coupled with increasing awareness by end user companies that simulation is the key enabler to increased competitiveness, therefore the changing role of simulation is more about it’s role in business than the changes in technology. The Business Drivers bring an opportunity for unprecedented significant growth in the usage of simulation as well as new set of business challenges associated with this increased demand. This webinar will introduce and explore some of the key business challenges associated with the changing role of simulation.


  • Andrew Wood, NAFEMS

An Introduction to the Business Challenges "2020" Series

  • Joe Walsh, ASSESS

The Changing Role of Simulation Brings New Business Challenges

  • Joe Walsh, ASSESS

Q & A Session





Note: The presentation and recording files are only available to NAFEMS members. To access the password for this webinar, login with your member credentials, and then click here.


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About the Speaker

Mr. Joe Walsh, ASSESS, Leader

Joe Walsh founded intrinSIM in late 2009 with the intention of enabling rapid next generation application development based on more than 35 years of experience and expertise in the CAE, CAD, interoperability and component software industries. He was most recently the VP Business Development for Simmetrix where he was responsible for sales, marketing and business relationships. Before joining Simmetrix he was VP of Worldwide Sales for IronCAD LLC, VP of North American Sales for Spatial Corp., partner and founder of New Renaissance, President/CEO and co-founder of FEGS Inc. the North American subsidiary of FEGS, Ltd. of Cambridge UK, President/CEO of PAFEC Inc. the North American subsidiary of PAFEC Ltd. of Nottingham UK, Director of Engineering Applications for Clevenger Corporation and 8+ years in engineering analysis positions specializing in CAD/CAE integration, CAE automation, and design optimization. Joe Walsh holds an Architectural Engineering degree from Milwaukee School of Engineering.